Conventions shown:
- Colour: Both posters incorporate traditional action/adventure colours. The colours synonymous with action/adventure are usually warm colours, such as red/orange/yellow, as they can represent iconography of this genre. This includes fire and blood, or can be related to evil or to violent themes.
- Characters: The protagonist in each poster is highlighted by a contrasting colour (in both cases, blue), to show that this character is the one would should support in the film.The stock characters is each film (love interests/ allies) are all in similar colours which do not stand out against the backdrop or the protagonist/antagonist. This means that they are acknowledged as characters, however do not hold the same importance as others characters. The Antagonist in the 'Captain America' has a big influence on the poster as, whilst he blends with the warm colours, he has a large presence, showing his importance to the film.
- Props: Though this is not evident in the African Queen poster, weaponary is a common prop to be shown in action/adventure film posters. Weapons, such as guns and/or swords and knifes, are common in these films, so encodes the genre of action/adventure before people have seen the film. Captain America's shield can also encode the genre as it is protection and, for fans of the comic series, it is also used as a weapon. This means that the audience can anticipate what will be in the film.
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